Tour creative direction and design
Sports Illustrated 50th Anniversary
With a footprint the size of a football field, the interactive tour was an assembly of three 18-wheel tractor trailors, a mobile stage and a dozen semi-enclosed branded environments.
Sponsors included Toyota, Starter, Best Buy and Starwood Hotels and Resorts.
The year-long tour concluded after 34 stops, 2+ million visitors, and local and national media coverage that surpassed all expectations.
AGENCY: Jack Morton