Strategy and Design
Gannett Broadcasting Affliliate News, (proposed)
The Gannett challenge:
Reinvent local news.
Show and tell viewers why local affiliate news is important and relevant. "Make us look different and compelling."
Starting with objective research and ideation we created a dynamic strategy and three intial approaches to help Gannett achieve their goals. Then we honed in on an innovative approach to create a prospective design for their flagship station KING 5 in Seattle.
AGENCY: TBA Global