Strategy and Design

Gannett Broadcasting Affliliate News, (proposed)

The Gannett challenge:

Reinvent local news.


Show and tell viewers why local affiliate news is important and relevant. "Make us look different and compelling."


Starting with objective research and ideation we created a dynamic strategy and three intial approaches to help Gannett achieve their goals. Then we honed in on an innovative approach to create a prospective design for their flagship station KING 5 in Seattle. 


© 2014 kevin rupnik

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