Event strategy and environment design
Glaxo Smith Kline Trade Show System, (proposed)
The challenge; create a “kit-of-parts” design concept to satisfy the needs for a scalable, international trade show program that could function as a continent-wide resource.
We created dozens of variations on a trade show property with a consistent brand message employing a toolkit for booth footprints ranging in size from 10’ x 10’ to 120’ x 60’
AGENCY: Jack Morton